Understanding Generation Y and their use of social media: a review and research agenda |
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People use social media not only for social purposes but also for business purposes. It is
used in management and marketing as a tool to manage organizations and market products …

Applying uses and gratifications theory (UGT), this study examined consumers' use of one of
four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following …

The purpose of the current study was to develop a scale to measure the consumer's
engagement with brand-related social-media content, based on three dimensions …

In response to the dramatic increase in social media usage among the young generation,
the patterns of manufacturing and consumption have changed. Social media has altered the …

The purpose of the study is to investigate how environmental concern, eco-labelling,
influencers and user-generated content affect Generation Z's green purchase intention. The …

Researchers and brand managers have limited understanding of the effects social media
communication has on how consumers perceive brands. We investigated 504 Facebook …

This article relies on US 2-wave panel data to examine the role of social media as a sphere
for political expression and its effects on political participation. Informational uses of social …

Purpose The purpose of this paper is to investigate the differences in consumer pleasure,
arousal and purchase intention when consumers encounter food advertising on Instagram …

In response to the increasing ubiquity of social media platforms, improved consumer choice,
and technological progress, the importance of consumer-generated content (CGC) …