[PDF][PDF] Quantifying the impact of earned and owned social media exposures in a two-stage decision making model of brand purchase

K Xie, YJ Lee - 2014 - Citeseer
This study investigates the effect of earned and owned social media exposures and their
interaction on brand purchase in a two-stage decision model. Using a niche dataset of …

Competing for the private sector: Shedding light on Ziut's possibilities

HR Slot - 2013 - essay.utwente.nl
This research investigates the influence of customer experience on the purchasing process,
the information search process and the used decision criteria when selecting a vendor in the …