Brand activism is a new and fragmented phenomenon that has been attracting growing
attention from scholars. Research on this topic is still at an exploratory stage and in need of …

Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …

Purpose Increased public scrutiny and stakeholder pressure have given more importance to
strategic corporate social responsibility (SCSR) and its three dimensions–orientation …

The purpose of the paper is to examine how market actors participate in the socio-cultural
construction of the food waste issue through social media. The paper draws from practice …

Purpose Because steadily growing consumption is not beneficial for nature and climate and
is not the same as increasing well-being, an anti-consumerism movement has formed …

Combating harmful misinformation about pharmaceuticals on social media is a growing
challenge. The complexity of health information, the role of expert intermediaries in …

Although the importance of corporate social responsibility (CSR) reporting is well
recognized, the influence of the visual characteristics of CSR reports on stakeholders' …

Consumer subversion refers to consumer acts that are intended to impede the ability of
marketers to develop and implement a marketing strategy, including market segmentation …

The# MeToo movement is among the most impressive social movements of recent years that
have attracted stakeholders' attention and changed social mindsets. The present study …

A customer's experience with a brand, as evidenced in online customer reviews, has
attracted multidisciplinary scholarly attention. Customer experience plays an important role …