Less is not more: Improving findability and actionability of privacy controls for online behavioral advertising

J Im, R Wang, W Lyu, N Cook, H Habib… - Proceedings of the …, 2023 - dl.acm.org
Tech companies that rely on ads for business argue that users have control over their data
via ad privacy settings. However, these ad settings are often hidden. This work aims to …

Measurement and analysis of implied identity in ad delivery optimization

L Kaplan, N Gerzon, A Mislove… - Proceedings of the 22nd …, 2022 - dl.acm.org
Online services such as Facebook and Google serve as a popular way by which users today
are exposed to products, services, viewpoints, and opportunities. These services implement …

Fledging Will Continue Until Privacy Improves: Empirical Analysis of Google's {Privacy-Preserving} Targeted Advertising

G Calderonio, MM Ali, J Polakis - 33rd USENIX Security Symposium …, 2024 - usenix.org
Google recently announced plans to phase out third-party cookies and is currently in the
process of rolling out the Chrome Privacy Sandbox, a collection of APIs and web standards …

What factors affect targeting and bids in online advertising? a field measurement study

E Zeng, R McAmis, T Kohno, F Roesner - Proceedings of the 22nd ACM …, 2022 - dl.acm.org
Targeted online advertising is a well-known but extremely opaque phenomenon. Though
the targeting capabilities of the ad tech ecosystem are public knowledge, from an outside …

Targeted and troublesome: Tracking and advertising on children's websites

Z Moti, A Senol, H Bostani, FZ Borgesius… - … IEEE Symposium on …, 2024 - ieeexplore.ieee.org
On the modern web, trackers and advertisers frequently construct and monetize users'
detailed behavioral profiles without consent. Despite various studies on web tracking …

Why am I Still Seeing This: Measuring the Effectiveness Of Ad Controls and Explanations in AI-Mediated Ad Targeting Systems

J Castleman, A Korolova - Proceedings of the AAAI/ACM Conference …, 2024 - ojs.aaai.org
Recently, Meta has shifted towards AI-mediated ad targeting mechanisms that do not require
advertisers to provide detailed targeting criteria. The shift is likely driven by excitement over …

Disposable identities: Solving web tracking

JB Abdo, S Zeadally - Journal of Information Security and Applications, 2024 - Elsevier
Interrupting the web tracking kill chain is enough to disrupt the tracker's ability to leverage
the collected information; however, this may disrupt the personalized services enjoyed by …

Reporting Non-Consensual Intimate Media: An Audit Study of Deepfakes

L Qiwei, S Zhang, AT Kasper, J Ashkinaze… - arXiv preprint arXiv …, 2024 - arxiv.org
Non-consensual intimate media (NCIM) inflicts significant harm. Currently, victim-survivors
can use two mechanisms to report NCIM-as a non-consensual nudity violation or as …

Disposable identities:: Solving web tracking

J Bou Abdo, S Zeadally - 2024 - dl.acm.org
Interrupting the web tracking kill chain is enough to disrupt the tracker's ability to leverage
the collected information; however, this may disrupt the personalized services enjoyed by …

[图书][B] Characterizing and Measuring" Bad Ads" on the Web

E Zeng - 2022 - search.proquest.com
Online advertising is a core part of the modern web; ads sustain websites that provide free
content and services to consumers, and inform people about products that they may be …