Images of food constitute salient visual stimuli in the mind of the consumer. They are
capable of promoting both feelings of hunger and the desire for food. It should not, then …

The visual aspects of packaging design (think here of color and form, or image mold) are
critical to the success or failure of many of the products on the supermarket shelf. While a …

The second edition of this highly accessible, core textbook continues to offer students a
practical guide to the process of planning, undertaking and writing about qualitative …

Purpose The purpose of this paper is to examine the influence of eco-designed packaging
on consumers' responses. It defines the concept of eco-designed packaging, and proposes …

This article develops empirically based guidelines to assist managers in selecting or
modifying package designs for achieving desired consumer responses. Seven studies …

Building on existing frameworks (customer-based brand equity, consumer-brand
relationships, product symbolism/self concept), this paper forwards packaging as a product …

This article provides a theoretical framework for understanding the communicative effects of
product imagery on attention to the brand, specifically, the attentional effects of incorporating …

Riset kualitatif memegang peranan penting sekaligus potensi besar dalam studi hubungan
masyarakat serta komunikasi pemasaran. Sebab, riset kualitatif memungkinkan periset …

Purpose–The increasing internationalisation and globalisation of business has forced many
firms to reconsider what contributes to their competitive advantage. Despite the importance …

This paper examines the impact of product imagery (on packages) on consumers' beliefs
about the brand and their evaluations of both the brand and package. An empirical study …