Natural food products are becoming increasingly popular worldwide due to their health and
environmental benefits. However, these products' increasing anecdotal popularity has not …

This paper extends the growing research on the influence of religion and spiritualism on
consumer behaviour by exploring the relationship between spirituality and religiosity …

In this study, we investigate the reason for the growing popularity of FMCG (Fast Moving
Consumer Goods) household products branded, promoted and sold in India by local …

Purpose This paper aims to explore the role of spiritual leaders as celebrity business
founders and brand endorsers by investigating the mediating role of perceived value in the …

Indian consumer segment is broadly segregated into urban and rural markets and is
attracting marketers from across the world. Global corporations view India as one of the key …

This study uses aspect level sentiment analysis using lexicon-based approach to analyse
online reviews of an Indian brand called Patanjali, which sells many FMCG products under …

This study investigates consumer buying behavior regarding eco-friendly Fast Moving
Consumer Goods (FMCG) products within the context of Western Odisha, India. With the …

In recent scenario one of the rapidly growing systems of medicine and is being practiced
almost all over the world. Consumer perception clear as the method of consumer frequently …

Potential customers in this generation are becoming more concerned about their health and
determined to enhance their standard of living, as shown by their preference for products …

In the current scenario, homeopathy is a medical system that is growing rapidly and is being
practiced in almost all over the world. Homoeopathy is 200 years old system of medicine …