This study delved into the structuring of design briefs and investigated the impact of
employing visual analogies compared to text analogies. We aimed to contribute to the …

This study centers on using different types of brief information to support creative outcomes
in architectural and engineering design and its relation to design expertise. We explore the …

This academic-based investigation is focused on identifying elements that contribute toward
the generation of efficient design briefs and their correlation with design outcomes of a …

The design brief informs particularly the first phases of the design process; however, there
are very limited studies on its role and functions. The current study proposes a framework …

The study explored ways in which briefs can be structured to support creative design
outcomes. The procedure involved a controlled, yet analytical experiment carried out in a …

This study is aimed at ways to assess and improve design students' creative outcomes and
assist educators in crafting design briefs for design studios. The procedure entails a …

This study aimed to evaluate the effectiveness of using a social science mixed-methods
approach to stimulate creativity and improve the attainment of creative outcomes in teaching …

We present an AI-assisted search tool, the" Design Concept Exploration Graph"(" D-Graph").
It assists automotive designers in creating an original design-concept phrase, that is, a …

Branding directs how consumers view businesses. Focusing on strategy and design equally
aids in making a brand comprehensive, cohesive, and effective. Different aspects of brand …

Idea generation is the foundation of creativity and innovation, and learning various ideation
methods, such as mind-map, scamper, etc. is a critical capability in a design-thinking course …