What we know about anticonsumption: An attempt to nail jelly to the wall
Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and
overlapping constructs beleaguer the pertinent literature, preventing research in the field …
overlapping constructs beleaguer the pertinent literature, preventing research in the field …
Consumer ethnocentrism and purchasing behavior: moderating effect of demographics
S Akbarov - Journal of Islamic Marketing, 2022 - emerald.com
Purpose This study aims to investigate consumer ethnocentrism and determine its impact on
actual purchasing behavior in relation to six product categories. It also examines the role of …
actual purchasing behavior in relation to six product categories. It also examines the role of …
An investigation of technology-dependent shopping in the pandemic era: Integrating response efficacy and identity expressiveness into theory of planned behaviour
The COVID-19 pandemic has led to a rapid surge of digitalisation in shopping activities.
Although the rising phenomenon of technology-dependent shopping is sensational, the …
Although the rising phenomenon of technology-dependent shopping is sensational, the …
[HTML][HTML] User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity
Building on the global branding literature, brand relationship theory and social identity
theory, this study investigates the relationship between perceived brand globalness (PBG) …
theory, this study investigates the relationship between perceived brand globalness (PBG) …
Behavioural Factors Influencing Consumer Acceptance of Sustainable Healthy Food: A Review and Research Agenda
BC Bourke, MB McCarthy… - International Journal of …, 2024 - Wiley Online Library
Human and planetary health goals have coalesced within consumer food choices. Food‐
based dietary guidelines provide expert recommendations on what to eat, however …
based dietary guidelines provide expert recommendations on what to eat, however …
The global/local product attribute: Decomposition, trivialization, and price trade-offs in emerging and developed markets
Accelerating antiglobalization challenges previously undisputed assumptions about the
importance of a product's globalness/localness in purchase decisions. Putting these …
importance of a product's globalness/localness in purchase decisions. Putting these …
Does 'born digital'mean 'being global'in characterizing millennial consumers in a less developed country context?–An empirical study in Myanmar
JH Han - Technological Forecasting and Social Change, 2023 - Elsevier
This paper investigates the way millennial consumers converge into global consumption
patterns through the lens of digital nativeness, within the context of Myanmar as a less …
patterns through the lens of digital nativeness, within the context of Myanmar as a less …
Understanding SMEs' internationalization through digital platforms: the role of knowledge sharing and consumer education
Purpose The aim of this study is to understand how digital platforms and context-specific
characteristics of China–such as swift guanxi–affect opportunities for small and medium …
characteristics of China–such as swift guanxi–affect opportunities for small and medium …
What drives the choice of local seasonal food? Analysis of the importance of different key motives
Local seasonal food choices are environmentally relevant behaviors and a promising
opportunity for enhancing sustainable food consumption. Therefore, we need a more …
opportunity for enhancing sustainable food consumption. Therefore, we need a more …
Global social networking sites and global identity: A three-country study
Drawing on social identity theory and self-verification theory, this study seeks to delineate
the relationship between global identity and global social networking sites usage. Despite …
the relationship between global identity and global social networking sites usage. Despite …