Background Digital health refers to the proper use of technology for improving the health
and well-being of people and enhancing the care of patients through the intelligent …

Purpose This study aims to provide an understanding of how the participation of vulnerable
customers in the co-creation of health-care provision influences their individual well-being …

Stigma is a discrediting attribute that emerges in social interactions, playing different roles in
different contexts. Several fields (eg, sociology and psychology) have dedicated special …

Purpose The purpose of this paper is to inspire research at the intersection of marketing and
mental health. Marketing academics have much to offer–and much to learn from–research …

A detailed search was conducted to create a bibliography of articles related to the mission of
the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …

Purpose The mental healthcare is experiencing an ever-growing surge in understanding the
consumer (eg, patient) engagement paradox, aiming to vouch for the quality of care. Despite …

Purpose This study aims to determine the antecedents and consequences of information
source choice to support a purchase decision for services high in experience attributes …

Integrated care is not disease or condition specific, instead it encompasses multiple chronic
or acute diseases or complex single conditions and recognises the need to navigate through …

The increase in awareness about mental wellbeing has necessitated an evolution in the
services supporting patient-care needs. Digital innovation has provided the opportunity to …

Electronic social networks have expanded communication possibilities. This chapter aims to
present how such platforms allow the formation of virtual communities to support and …