[HTML][HTML] Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
V Truong - Journal of Marketing Analytics, 2023 - Springer
Mobile in-app advertising has become one of the most popular business advertising
platforms in recent years. This relatively new advertising strategy's annual spending has …
platforms in recent years. This relatively new advertising strategy's annual spending has …
In-game advertising and brand purchase intentions: an SOR perspective
A Jain - Global knowledge, memory and communication, 2024 - emerald.com
Purpose This study aims to examine the effects of in-game advertisement congruity,
interactivity and intrusiveness on gamers' attitude towards advertising and purchase …
interactivity and intrusiveness on gamers' attitude towards advertising and purchase …
Digital game advertising (IGA and advergames): not all fun and games
VJ Cicchirillo - Journal of Interactive Advertising, 2019 - Taylor & Francis
Video games have come a long way—from the early 1980s and console-based systems to
online gaming and mobile applications. The vernacular has also changed, as industry and …
online gaming and mobile applications. The vernacular has also changed, as industry and …
Players Attitudes Towards In-Game Advertising
LF Rios-Pino, JE Mejía-Perea… - … Technology & Systems, 2021 - Springer
Users are actively protesting against invasive digital ads by downloading adblocking
software. Recent games developers introduce dynamic and interactive advertising into …
software. Recent games developers introduce dynamic and interactive advertising into …
The effectiveness of in-game advertising: examining the influence of ad format
L Herrewijn, K Poels - Advances in Advertising Research IX: Power to …, 2018 - Springer
Digital games are firmly ingrained in our culture. From the 1970s onwards, they have
gradually evolved into an extremely popular entertainment medium. 2.2 billion people from …
gradually evolved into an extremely popular entertainment medium. 2.2 billion people from …
Deneyimsel Pazarlama Stratejisi Olarak Oynanabilir Reklamlar
Oynanabilir reklamlar, reklam metinlerinin oyun mekanikleri kullanılarak oluşturulduğu,
reklam söyleminin oyun kuralları ve hikayesi ile iletildiği bir bağlamı imlemektedir. Dijital …
reklam söyleminin oyun kuralları ve hikayesi ile iletildiği bir bağlamı imlemektedir. Dijital …
Method of product placement in computer games. Qualitative research amongst Polish players
M Hofman-Kohlmeyer - Journal of Marketing and Consumer Behaviour …, 2024 - ceeol.com
Nowadays, new technologies enable practitioners to create brand experience in the virtual
world of computer games. Marketers use product placement to reach potential and current …
world of computer games. Marketers use product placement to reach potential and current …
[PDF][PDF] The effectiveness of in-game advertising in mo-bile games
S Klose, NA Truong - Research Journal for Applied Management, 2022 - ism.de
Purpose: This study aims to investigate the effectiveness of branding through mobile games
with ingame advertising (IGA). The concept of in-game advertising will be linked with game …
with ingame advertising (IGA). The concept of in-game advertising will be linked with game …
Brand integration in NBA2K18 Virtual World
LF Rios-Pino, JE Mejía-Perea… - 2021 16th Iberian …, 2021 - ieeexplore.ieee.org
Over the past several years, brands have entered the world of video games as part of their
branded content strategy. There are two types of video game advertising: advergaming and …
branded content strategy. There are two types of video game advertising: advergaming and …
[图书][B] Fachwerbung im Kulturvergleich: Beispielhafte Untersuchungen deutscher und englischer Produktbroschüren aus dem Bereich Medizintechnik
R Smyreck - 2021 - books.google.com
Mit der Erforschung massenmedialer Kommunikation rückte auch Werbung verstärkt in den
Mittelpunkt sprachwissenschaftlicher Untersuchungen. Doch während Werbung für …
Mittelpunkt sprachwissenschaftlicher Untersuchungen. Doch während Werbung für …