The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
(JCS/D&CB) has been a valuable resource for researchers and practitioners for more than …

Purpose Transformative service research (TSR) and social marketing share a common goal,
which is to institute social change that improves individual and societal well-being. However …

Purpose Service marketers are increasingly aware of inequalities triggered by service
systems and the need to prioritize practical strategies for reducing inequalities. A priority …

Purpose Online offerings for transformative services create value for consumers, although
little research examines the process through which these services deliver this value. The …

Globalization is transforming higher education institutes' strategies to build a global brand by
looking beyond academic content delivery. To achieve this aim, managers focus on student …

This study investigates what is needed to create a holistic offering of well-being services,
aimed at improving the well-being of individual tertiary students. This study used a …

Institutions of higher education have been traditionally tasked with the challenge of
educating individuals for a changing economy and society. As the economy and education …