Position auctions with budget constraints: Implications for advertisers and publishers
This paper examines position auctions with budget-constrained advertisers, a dominant
bidding environment used by publishers to allocate positions in online advertising. Budget …
bidding environment used by publishers to allocate positions in online advertising. Budget …
Co-evolution-based mechanism design for sponsored search advertising
Y Yuan, D Zeng - Electronic Commerce Research and Applications, 2012 - Elsevier
Sponsored search advertising (SSA), the primary revenue source of Web search engine
companies, has become the dominant form of online advertising. Search engine companies …
companies, has become the dominant form of online advertising. Search engine companies …
[PDF][PDF] Position Auctions with Budget-Constrained Advertisers
This paper examines position auctions with budget-constrained advertisers, a dominant
bidding environment used by publishers to allocate positions in online advertising. As we …
bidding environment used by publishers to allocate positions in online advertising. As we …