What influences Information Communications and Technology (ICT) users' privacy
behavior? Several studies have shown that users state to care about their personal data …

Consumers' responses to the use of their personal data for personalized advertising by
platform providers are paradoxical. Drawing from psychological ownership theory and the …

This study examines whether providing users with declarative and procedural privacy
knowledge positively affects behaviors to safeguard their privacy. Two forms of coping …

This study conducted an online experiment to examine how persuasion knowledge of online
targeted advertising (OTA), coping self-efficacy, and product involvement influenced the …

The present study aims to address (1) the extent to which privacy concerns and online
behavioral advertising (OBA) knowledge as consumer characteristics create boundary …

Advances in IT have enabled some firms to offer personalized products according to the
private information disclosed by consumers, while others are still offering standardized …

Online personalized advertising has been widely adopted in China in the recent years,
leading to both positive and negative results. This study endeavors to examine the impact of …

Targeted digital advertising (TDA) is immensely popular among marketing practitioners;
investigating its effects is increasingly becoming a subject of academic research. Brands can …

As regulators began prohibiting online platforms from collecting personal data based on the
“take-it-or-leave-it” basis, platform firms must adopt more refined user consent rules such as …

Under the conditions of digitalization of all sectors of social production, the study of types
and features of digital advertising and its media planning acquires special importance and …