Purpose Reference price is a key input in deciding product/service prices by organizations
and has a significant influence on consumer purchase decisions. This study aims to provide …

Although virtual reality (VR) has been found to be more effective in tourism marketing
compared to traditional methods, few scholars have explored whether VR has any negative …

In a Pay What You Want (PWYW) setting companies empower their customers to fix the
prices buyers voluntarily pay for a delivered product or service. The seller agrees to any …

Abstract Pay-what-you-want (PWYW) pricing is a participative pricing strategy that has
emerged in many industries. A prominent example is the voluntary gift-sending in live …

This paper investigates social influences on Pay‐What‐You‐Want (PWYW) pricing
decisions by combining a socio‐psychological phenomenon, called “spotlight effect”(defined …

Nonprofit arts organizations face conflicting objectives to balance—or more specifically, to
create—artistic and educational value and to generate financial income from various …

Websites that allow consumers to post online reviews often allow others to signal the value
of the reviews by voting for them as being helpful (ie, an upvote) or unhelpful (ie, a …

The uncertainty about product quality has increased in online settings, and consumers' often
use multiple product cues to assess product quality. The authors have tested the …

This paper explores the differences in the interactive effects of situational and enduring
involvement with perceived crowding and time pressure on customers' PWYW pricing …

In the real world, PWYW businesses can either engage supervised payments or honour
boxes where consumers can drop their loose change to make payments. As consumers can …