For centuries, the preparation and eating of a meal has brought people together, making
food consumption an inherently social process. Yet the way in which people connect over …

Whether watching a movie, sports game, or musical performance, consumers often seek
entertainment experiences that are produced by one or more individuals. And although …

Incentivized customer referral programs (eg,“Refer a friend, reward yourself!”) are prevalent,
yet they usually have low referring rates. One reason, the authors suggest, is that existing …

This research documents a preference for synchronized scheduling—when people choose
to experience different events in different places at the same time as others. We find that …

This work examines the trade‐offs that consumers in relationships make between the overall
quality of an activity (ie, experience quality) and the ability to share the activity in physical …

Sharing is a fundamental aspect of consumer behavior. Individuals share their products,
experiences, money, decisions, goals, and sometimes even businesses with others. In fact …

Goal pursuit necessarily requires resource investment. And these resources often need to
be allocated across goals and means. For example, college students need to spend time …