In an omnichannel era, businesses and marketers need insights into the dynamics of
customer shopping behaviors, particularly the interplay between omnichannel …

This study proposes a meta-analytic framework with the underpinnings of unified theory of
acceptance and use of technology, value-based adoption model, and brand relationship …

This research aims to examine luxury shoppers' webrooming intention, mediating (utilitarian
value and hedonic value), and moderating (online perceived risk and reviews) effects. We …

Purpose The purpose of this study was to validate the factors influencing perception of
digital buyers (PDB), risk factors of digital buying (RFDB) and webrooming intention (WI) and …

Purpose This study aims to evaluate the impact of product complexity, product involvement
and product diagnosticity on shaping webrooming behavior in emerging fashion retailing …

Purpose The purpose of this study was to understand factors affecting market mavens' use of
social media for fashion-related information provision. The study examined market mavens' …

Over the past decade, the rise of omnichannel shopping, driven by evolving consumer
shopping behavior and technological advancements in retail, has motivated us to conduct a …

The present research explores why consumers hesitate to make purchase decisions
depending solely on online search; instead, they prefer webrooming (online search followed …

Since showrooming has been a key trend among luxury consumers, this study tries to
understand the major drivers behind luxury consumers' showrooming behaviour using a …

Purpose Although extant literature exists on luxury consumption, limited studies have
focused on motivation and values to consume luxury brands among athletes. The study aims …