While social exclusion in the consumption context has gained significant interest recently, its
literature remains fragmented and underexplored due to restricted categorization and limited …

Advertisers have begun to recognize the role of inclusive advertising in consumer well-
being. One way to increase inclusivity is to minimize experiences of exclusion using …

Although cross-border e-commerce (CBEC) has experienced rapid development, severe
issues remain, including information asymmetry and uncertainty. Social commerce platforms …

When does product scarcity create lasting value for consumers and firms? We propose a
framework overlaying the dimensions of demand-driven versus supply-driven scarcity and …

This study aims to examine the relationship between tourists' need for uniqueness (TNFU),
perceived authenticity, tourists' emotions, and their behavioral intentions in a heritage …

An increasing middle-class segment, eager to trade up in product qualities and consumption
behavior, is causing a paradigmatic change in how traditional luxury consumers ascribe …

In this paper, we investigate the impact of social rejection on the tendency of consumers to
exhibit a positivity bias when sharing information with others. We argue that social rejection …

This study aims to investigate the factors contributing to consumer hesitation during online
checkout. By integrating the Uses and Gratifications Theory and Cue Utilization Theory, we …

Underpinned by art infusion theory and construal level theory, this research examines the
role of illustrations and photographs in advertising a novel product (ie clean meat) and …

Purpose Research on makers and innovation has been equivocal regarding whether maker
innovation is driven by internal motivation or external incentives. The motivation view favors …