Purpose The purpose of this paper is to provide a detail review of the social selling literature
and to offer future research needs. Social selling has gained the attention of sales …

This research has analyzed the role of learning in an organization while measuring and
managing sustainable organizational performance. Furthermore, our research has also …

Despite the significant strides made in the customer engagement literature, the need to
understand any marketing actor's engagement (vs. merely the customer's) is increasingly …

Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …

The Marketing Book is everything you need to know, but were afraid to ask about marketing.
Divided into 25 chapters, each written by an expert in their field, it'sa crash course in …

Purpose The purpose of this paper is to scrutinize the existing literature and provide a
comprehensive overview by compiling and synthesizing the dispersed body of knowledge in …

The notions that firms are embedded within complex networks, and that managers spend
time actively networking, have long been accepted by scholars within the Industrial …

While public procurement is an efficient demand-side policy instrument, resource constraints
impede small and medium-sized enterprises from accessing innovation procurement …

Objective: The purpose of the research is to investigate the concept of system sustainability
in the framework of inter-organizational management accounting with particular attention to …

Due to the lack of clear regulation of management accounting at the state level in Russia,
the authors conducted a study based on an analysis of information sources, an expert …