Purpose This study builds on a conceptual model by integrating AI features–Perceived
intelligence (PIN) and anthropomorphism (PAN)–while extending expectation confirmation …

Purpose When encountering novel technology, customers often use the term “cool” to
express their thoughts; therefore, coolness has become crucial for launching service robots …

Purpose This study uses relationship marketing theory to explore affective and calculative
commitment as mediators in the delight–loyalty link. Furthermore, it investigates the role of …

Successful businesses use a variety of tactics to accomplish their objectives, one of which is
relationship management with investors and shareholders. Their best application in today's …

This study aimed to investigate the contribution of customer delight to customer switching
behaviour and the mediating role of switching intentions in this relationship within the …

Orientation Revisiting the satisfaction–loyalty link is critical to better understand the driving
factors of satisfaction and loyalty. This is especially true considering the increasing …

Orientation: Knowledge of the commitment behaviour (affective and calculative) of Islamic
banking customers is central to an in-depth understanding of the perceived value …

A restaurant is a place that provides good service to all its customers, both in the form of food
and drinks. This research aims to investigate the antecedents word of mouth intention This …

Buku yang berjudul “Pemasaran Desa Wisata dengan Fokus pada Memorable Tourism
Experience” menyajikan panduan komprehensif untuk mengembangkan strategi …

This study aimed to empirically validate the theory of customer delight in the specific context
of online banking in Tanzania, enhancing both theoretical comprehension and practical …