Purpose With the increasing importance of technology in hospitality and tourism, technology-
driven service innovation has been a salient topic discussed from both customers' and …

Purpose This study aims to investigate the effect of customers' multisensory service
experience on customer satisfaction with cognitive effort and affective evaluations using big …

Purpose–The purpose of this paper is to understand the differences between proactive and
reactive market research techniques during the development of new market offerings. The …

Purpose This study aims to provide an understanding of the concept of service innovation
resulting from emerging technologies and suggest areas for future hospitality and tourism …

Hospitality exists from the grassroots level of society upward and plays a central role in the
global economy. For the many organizations active in this sector and the societies they are …

Innovation strategies and performance: are they truly linked? | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …

The aim of this study was to build and test a model that explores customer co-creation by
integrating drivers and resources that promote customer co-creation. This study used a …

This study addressed the relationship between the innovativeness of hotels and their
profitability. The authors propose that innovativeness and the visibility of the benefits to …

Implementation strategies are the ways in which information about a new service innovation
are shared with those employees who must execute on the innovation. This article examines …

Purpose This study aims to investigate how hoteliers leverage mobile technologies to shape
services that allow customers to create their own unique and personalized experiences …