This article identifies five key consumer segments based on digital technology-related
behavior, attitudes toward technology (ATT), and cultural values, using cross-cultural data …

Purpose Retail omnichannel implementation faces barriers hindering accurate and efficient
integration across marketing channels. Our desk examination identified a need for a broader …

Purpose The purpose of this empirical study is to consider the interaction of self-service
technologies (SSTs) with retail customers, exploring how retail customers perceive SST …

The purpose of this paper is to identify the potential of using smart door locks in unattended
home delivery of goods, and at home services (unattended and attended) by producing new …

E-commerce companies are increasingly facing serious challenges in their supply chains
during order fulfillment, as warehouses must simultaneously handle regular and priority …

This study examines evolving frontline service employee (FLE) competencies needed in five-
star hotels during the post-pandemic period via a systematic review of over 300 peer …

This paper aims to identify and review Up-to-date research methodological approaches/
frameworks used in analysing digital innovation in SMEs. In doing so, a systematic literature …

COVID-19 salgınının getirdiği yaşam koşulları ile birlikte dünya ticaretine birçok olumsuz
etkisine rağmen e-ticarette hızlı bir gelişmeye yol açmıştır. Talebe istinaden artan e-ticaret …

This study investigates artificial intelligence and how it can be leveraged upon in order to re-
engineer existing business models, towards achieving sustainable development goals. The …

With the rapid growth of online shopping and evolving consumer behaviours, understanding
their preferences is important for retailers and logistics providers. The study employs the …