[HTML][HTML] Artificial intelligence empowered conversational agents: A systematic literature review and research agenda

MM Mariani, N Hashemi, J Wirtz - Journal of Business Research, 2023 - Elsevier
Consumer research on conversational agents (CAs) has been growing. To illustrate and
map out research in this field, we conducted a systematic literature review (SLR) of …

Developing persuasive systems for marketing: The interplay of persuasion techniques, customer traits and persuasive message design

A Braca, P Dondio - Italian Journal of Marketing, 2023 - Springer
This paper presents a comprehensive review of persuasion techniques and their
applications in the context of designing persuasive communication systems for marketing …

The blame shift: Robot service failures hold service firms more accountable

Y Ryoo, YA Jeon, WJ Kim - Journal of Business Research, 2024 - Elsevier
This article reports findings from four studies examining blame attribution following service
failures perpetrated by frontline robots or human service providers. Findings show that when …

Chatbot advertising as a double-edged sword: The roles of regulatory focus and privacy concerns

WJ Kim, Y Ryoo, SY Lee, JA Lee - Journal of Advertising, 2023 - Taylor & Francis
In this article, the authors examine the effect of regulatory focus and privacy concerns on
consumers' responses to highly personalized chatbot advertising. Findings from two …

The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns

Y Ryoo, S Kafiliveyjuyeh, JA Lee, WJ Kim… - International Journal of …, 2024 - Taylor & Francis
When consumers become aware of their inconsistent ethical behavior, they experience
ethical dissonance and attempt to rationalize their past misconduct through neutralization …

Chatbot for communicating with university students in emergency situation

A Balderas, RF García-Mena, M Huerta, N Mora… - Heliyon, 2023 - cell.com
Chatbots have arrived in higher education, and professors are trying to make the most of
them. Typically, chatbots are used to help students learn academic subjects. In times of …

Approach versus avoidance: A self-regulatory perspective on hypocrisy induction in anti-cyberbullying CSR campaigns

Y Ryoo, WJ Kim - Journal of Business Ethics, 2024 - Springer
Governments, institutions, and brands try various intervention strategies for countering
growing cyberbullying, but with questionable effectiveness. The authors use hypocrisy …

Hypocrisy induction in advertising

WJ Kim, Y Ryoo, M Drumwright, S Yoon - Journal of Advertising, 2023 - Taylor & Francis
The authors examine hypocrisy induction, a strategy for encouraging ethical behavior by
making perpetrators realize that they are violating moral values when they use anonymous …

Price-ethicality association: When price discounts inhibit ethical purchasing

Y Ryoo, WJ Kim - Journal of Business Research, 2023 - Elsevier
The authors demonstrate that consumers form a robust association between price and
ethicality, separate from the traditional price-quality association, which significantly …

[PDF][PDF] Follow Me If You Want to Live-Understanding the Influence of Human-Like Design on Users' Perception and Intention to Comply with COVID-19 Education …

N Pietrantoni, RS Greulich, AB Brendel, F Hildebrandt - ICIS, 2022 - researchgate.net
Following recommendations and complying with behavioral attitudes is one major key in
overcoming global pandemics, such as COVID-19. As the World Health Organization (WHO) …