How do digital natives perceive and react toward online advertising? Implications for SMEs
Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …
led to the emergence of online advertising, which has benefitted marketing organizations of …
Drivers of consumer adoption of e-Commerce: A meta-analysis
C Zerbini, THA Bijmolt, S Maestripieri… - International Journal of …, 2022 - Elsevier
E-commerce has significantly reshaped consumers' shopping processes and habits. The
need to understand the key drivers of online shopping has received keen attention and …
need to understand the key drivers of online shopping has received keen attention and …
The impact of the personal data disclosure's tradeoff on the trust and attitude loyalty in mobile banking services
BT Khoa - Journal of Promotion Management, 2020 - Taylor & Francis
In the digital transformation era, mobile technology development has brought not only the
benefits but the costs for the customer in the transaction via mobile devices. This study …
benefits but the costs for the customer in the transaction via mobile devices. This study …
Communication strategies for interaction in social networks: A multilingual perspective
BP Hung, BT Khoa - Artificial intelligence and cybersecurity, 2022 - taylorfrancis.com
This chapter critically reviews communication strategies used on social networks from a
multilingual perspective. Communication strategies are necessary for effective …
multilingual perspective. Communication strategies are necessary for effective …
Social media users and cybersecurity awareness: predicting self-disclosure using a hybrid artificial intelligence approach
Purpose This study aims to investigate the cybersecurity awareness manifested as
protective behavior to explain self-disclosure in social networking sites. The disclosure of …
protective behavior to explain self-disclosure in social networking sites. The disclosure of …
Evaluating the influence of security considerations on information dissemination via social networks
This study investigates the factors that influence the sharing of information on social media
platforms and examines the effects of perceived security, perceived privacy, and user …
platforms and examines the effects of perceived security, perceived privacy, and user …
Satisfaction with Behavior Trajectory Security Protection in Social Media Intelligent Recommendations
Intelligent recommender systems provide personalized recommendation for users based on
their behavior trajectories. Intelligent recommendation is a double-edged sword with …
their behavior trajectories. Intelligent recommendation is a double-edged sword with …
Determinants of individual's intention to use the internet of things for smart home technology: a cultural moderating effect
O Alsamarah, KA Alshare… - International Journal of …, 2023 - inderscienceonline.com
This study examines the determinants of customers' intention to use the internet of things
(IoT)-smart home technology. The proposed model extends the unified theory of acceptance …
(IoT)-smart home technology. The proposed model extends the unified theory of acceptance …
Factors affecting the online social shopping intention of adolescents in Taiwan-an extension of technology acceptance model
LM Chuang, HH Liu, MS Kuo - International Journal of …, 2024 - inderscienceonline.com
Previous TAM studies regarding online shopping mainly focused on website quality, brand
reputation or trust, and have not applied this model to social media. Therefore, this study is …
reputation or trust, and have not applied this model to social media. Therefore, this study is …
Understanding the formation mechanism of mobile social media usage intention during public health emergencies: a social media dependency perspective
H Wang, L Xiong - International Journal of Mobile …, 2023 - inderscienceonline.com
The outbreak of the COVID-19 pandemic and the widespread application of mobile social
media have made mobile social media play a crucial role in crisis communication …
media have made mobile social media play a crucial role in crisis communication …