Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …

E-commerce has significantly reshaped consumers' shopping processes and habits. The
need to understand the key drivers of online shopping has received keen attention and …

In the digital transformation era, mobile technology development has brought not only the
benefits but the costs for the customer in the transaction via mobile devices. This study …

This chapter critically reviews communication strategies used on social networks from a
multilingual perspective. Communication strategies are necessary for effective …

Purpose This study aims to investigate the cybersecurity awareness manifested as
protective behavior to explain self-disclosure in social networking sites. The disclosure of …

This study investigates the factors that influence the sharing of information on social media
platforms and examines the effects of perceived security, perceived privacy, and user …

Intelligent recommender systems provide personalized recommendation for users based on
their behavior trajectories. Intelligent recommendation is a double-edged sword with …

This study examines the determinants of customers' intention to use the internet of things
(IoT)-smart home technology. The proposed model extends the unified theory of acceptance …

Previous TAM studies regarding online shopping mainly focused on website quality, brand
reputation or trust, and have not applied this model to social media. Therefore, this study is …

The outbreak of the COVID-19 pandemic and the widespread application of mobile social
media have made mobile social media play a crucial role in crisis communication …