Given the dynamic nature of digital technologies, understanding why users intend to
continue to use them or not is important for practitioners and academics alike. This paper …

Purpose The purpose of this study is to investigate the relationships that influence the value
co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile …

Di era digital seperti saat ini, tren pemasaran berkembang seiring dengan perubahan
teknologi yang semakin canggih. Pemasaran digital hadir sebagai suatu inovasi baru di …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …

Co-production and active participation of the consumers are considered to have enhanced
the value co-creation activities that would ensure business benefits of a firm. The marketing …

Social media marketing has become one of the most significant growth paths for many
businesses in today's world. However, many companies are still unclear about using social …

The regression coefficient value fl] 0.137 with a significance level of 0.00 which means
significant (Sig< 0.05). 2) The effect of the custom variable perceived value on customer …

This study, through a bibliometric analysis, aims to provide increased knowledge of the
evolution and effects of artificial intelligence over the last 30 years in customer engagement …

Deploying big data analytical techniques to retrieve and analyze a large volume of more
than 2.7 million online consumer reviews (OCRs), this work sheds light on how mobile …