Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly
and objectively the impact that their work has to their clients and managers. The authors …

Abstract The European Union (EU) promotes collaboration across functions and borders in
its funded innovation projects, which are seen as complex collaboration to co-create …

The purpose of this paper is to develop a framework for performance indicators to measure
and improve crisis communication preparedness of public authorities. Such an instrument …

This article proposes a novel approach to measuring the Integrated Marketing
Communications (IMC) effectiveness of a company and its competitors. With the four IMC …

1 Setting the research agenda for governmental communication Page 1 1 Published in:
Journal of Communication Management, Volume 10 - Issue 3, August 2006 …

Firms from all parts of the world are expanding operations globally in a turbulent economic
context, requiring the understanding of nontraditional markets. Much attention has been …

At present, in the early 2000s, new tools for managing and evaluating communication
strategies gain in importance all over the world. Beyond the traditional measurement of …

This doctoral dissertation investigates PR professionalism and PR as a strategic expert
function. The approach is phenomenographic and the research progresses through four …

Operating under tight budget constraints and with an ever-increasing range of tools and
technologies to choose from, PR professionals have never been under so much pressure to …

This book is characterised by a broad approach towards corporate communication,
emphasising change and crisis. The focus is not on crises as an exceptional situation but …