[图书][B] Evaluating public relations: A best practice guide to public relations planning, research and evaluation

T Watson, P Noble - 2007 - books.google.com
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly
and objectively the impact that their work has to their clients and managers. The authors …

[HTML][HTML] Complexity in project co-creation of knowledge for innovation

H Ruoslahti - Journal of Innovation & Knowledge, 2020 - Elsevier
Abstract The European Union (EU) promotes collaboration across functions and borders in
its funded innovation projects, which are seen as complex collaboration to co-create …

Quality indicators for crisis communication to support emergency management by public authorities

P Palttala, M Vos - Journal of Contingencies and Crisis …, 2012 - Wiley Online Library
The purpose of this paper is to develop a framework for performance indicators to measure
and improve crisis communication preparedness of public authorities. Such an instrument …

Integrated marketing communications: How can we measure its effectiveness?

T Reinold, J Tropp - Journal of Marketing Communications, 2012 - Taylor & Francis
This article proposes a novel approach to measuring the Integrated Marketing
Communications (IMC) effectiveness of a company and its competitors. With the four IMC …

[PDF][PDF] Setting the research agenda for governmental communication

M Vos - Journal of Communication Management, 2006 - vos-schoemaker.com
1 Setting the research agenda for governmental communication Page 1 1 Published in:
Journal of Communication Management, Volume 10 - Issue 3, August 2006 …

Needed B2B marketing capabilities: Insights from the USA and emerging Latin America

RM Cortez, WJ Johnston - International Business Review, 2018 - Elsevier
Firms from all parts of the world are expanding operations globally in a turbulent economic
context, requiring the understanding of nontraditional markets. Much attention has been …

The corporate communications scorecard: A framework for managing and evaluating communication strategies

A Zerfaß - Public Relations Metrics, 2009 - taylorfrancis.com
At present, in the early 2000s, new tools for managing and evaluating communication
strategies gain in importance all over the world. Beyond the traditional measurement of …

The role, the goal and the soul of professional public relations: Developing a holistic model of PR professionalism

L Asunta - 2016 - jyx.jyu.fi
This doctoral dissertation investigates PR professionalism and PR as a strategic expert
function. The approach is phenomenographic and the research progresses through four …

[图书][B] Evaluating public relations: A guide to planning, research and measurement

T Watson, P Noble - 2014 - books.google.com
Operating under tight budget constraints and with an ever-increasing range of tools and
technologies to choose from, PR professionals have never been under so much pressure to …

[图书][B] Communication in turbulent times: Exploring issue arenas and crisis communication to enhance organisational resilience

M Vos - 2017 - books.google.com
This book is characterised by a broad approach towards corporate communication,
emphasising change and crisis. The focus is not on crises as an exceptional situation but …