This study aims to determine the factors that can influence consumers have loyalty to a
product produced by a company. The research method used is a qualitative method with a …

Purpose The purpose of this paper is twofold: first, the authors empirically examine the effect
of the perceived values of mobile banking (MB) applications on customers'e-trust, e …

Purpose In the ever fast-changing modern world, through the use of digital banking services
(DBS), the old concept of banking in a traditional way has been completely changed. It was …

Purpose The purpose of this paper is to analyze the factors affecting mobile banking
adoption among young Indian consumers. Design/methodology/approach The authors use …

The development of information and communication technology has caused enormous
changes in the business. To win the competition by reaching more and more customers, the …

Many of previous studies showed a limited of review researchers exploring the influence of
factors on customer loyalty. The purpose of this paper is to explore the factors influencing the …

Dünya genelinde yaşanan teknolojik gelişmelerle birlikte mobil teknolojilerde birçok değişim
yaşanmıştır. Mobil iletişim teknolojilerinde yaşanan en son yeniliklerden birisi de mobil …

The purpose of the present article is to explore the electronic word-of-mouth (e-WOM)
determinants in a mobile banking context such as e-service quality, e-satisfaction, e-trust …

Retaining existing consumers is a challenging task for any business. The banks are facing
difficulties in retaining the existing mobile banking users. Customers' loyalty is an important …

This study explores factors influencing the adoption of Internet banking. Based on the
literature and the unified theory of acceptance and use of technology (UTAUT) model, six …