Eye tracking probes user's perception of real-time reaction to products, while conventional
methods (ie interviews, focus group, questionnaires and so on) have generally failed …

Customer expectations for automotive design are increasingly rising, which plays an
important role in purchasing behavior. Among them, automobile interior materials are one of …

Human beings predict modal perceptions using a prior modality; for example, they might
predict a product's tactile quality based on its appearance before they have touched it. In this …

Materials help communicate meaning to users. This meaning changes with time as the
object transforms due to use. Through a two-phase study, this research develops new …

Some studies assessed aesthetic appreciation by pupillary measurement. While design
judgments are also a kind of aesthetic appreciation, design products might be suitable for …

As an initial channel for users learning about a mobile game, the interactive experience of
the navigation interface will directly affect the first impression of the users on the game and …

Today, thinking on sustainable artifacts become an obligation for companies oriented to
sensitive and cultured market. Particular attention should be addressed towards the …

People often form different aesthetic preferences for natural and built environments, which
affects their behavioral intention; however, it remains unknown whether this difference in …

High-level user experience has become the key factor that one game can be successful in
the game market. The home page of mobile games, especially the design of the navigation …

Visual perspective has dominated experience research in human-technology interaction for
decades now. The neglect of other sensory modalities is gradually being addressed by …