Narcissism and consumer behaviour: a review and preliminary findings
We review the literature on the relation between narcissism and consumer behavior.
Consumer behavior is sometimes guided by self-related motives (eg, self-enhancement) …
Consumer behavior is sometimes guided by self-related motives (eg, self-enhancement) …
Eye movements when viewing advertisements
E Higgins, M Leinenger, K Rayner - Frontiers in psychology, 2014 - frontiersin.org
In this selective review, we examine key findings on eye movements when viewing
advertisements. We begin with a brief, general introduction to the properties and neural …
advertisements. We begin with a brief, general introduction to the properties and neural …
Eye movement monitoring as a process tracing methodology in decision making research.
MG Glaholt, EM Reingold - Journal of Neuroscience, Psychology …, 2011 - psycnet.apa.org
Over the past half century, research on human decision making has expanded from a purely
behaviorist approach that focuses on decision outcomes, to include a more cognitive …
behaviorist approach that focuses on decision outcomes, to include a more cognitive …
Reading information graphics: The role of spatial contiguity and dual attentional guidance
J Holsanova, N Holmberg… - … Psychology: The Official …, 2009 - Wiley Online Library
In a naturalistic newspaper reading study, two pairs of information graphics have been
designed to study the effects of (a) the spatial contiguity principle and (b) the dual scripting …
designed to study the effects of (a) the spatial contiguity principle and (b) the dual scripting …
Consumer visual processing of food labels: results from an eye‐tracking study
G Ares, ANA Giménez, F Bruzzone… - Journal of Sensory …, 2013 - Wiley Online Library
Food labels play a key role in attracting consumers' attention and providing information that
could largely influence their purchase decisions. The aim of the present work was to …
could largely influence their purchase decisions. The aim of the present work was to …
[图书][B] Visual marketing: From attention to action
This comprehensive volume aims to further research and theory development in visual
marketing. By bringing together leading researchers in the field, it strives to contribute to the …
marketing. By bringing together leading researchers in the field, it strives to contribute to the …
The effects of animation and format on the perception and memory of online advertising
J Kuisma, J Simola, L Uusitalo… - Journal of Interactive …, 2010 - journals.sagepub.com
Based on a general framework of consumer perception and processing of advertising, this
study examines the impact of animation and ad format on the attention and memorization of …
study examines the impact of animation and ad format on the attention and memorization of …
Eye movements when looking at print advertisements: The goal of the viewer matters
Viewers looked at print advertisements as their eye movements were recorded. Half of them
were asked to rate how much they liked each ad (for convenience, we will generally use the …
were asked to rate how much they liked each ad (for convenience, we will generally use the …
The impact of salient advertisements on reading and attention on web pages.
Human vision is sensitive to salient features such as motion. Therefore, animation and onset
of advertisements on Websites may attract visual attention and disrupt reading. We …
of advertisements on Websites may attract visual attention and disrupt reading. We …