We review the literature on the relation between narcissism and consumer behavior.
Consumer behavior is sometimes guided by self-related motives (eg, self-enhancement) …

In this selective review, we examine key findings on eye movements when viewing
advertisements. We begin with a brief, general introduction to the properties and neural …

Over the past half century, research on human decision making has expanded from a purely
behaviorist approach that focuses on decision outcomes, to include a more cognitive …

In a naturalistic newspaper reading study, two pairs of information graphics have been
designed to study the effects of (a) the spatial contiguity principle and (b) the dual scripting …

Whilst science has a strong reliance on quantitative and experimental methods, there are
many complex, socially based phenomena in HCI that cannot be easily quantified or …

Food labels play a key role in attracting consumers' attention and providing information that
could largely influence their purchase decisions. The aim of the present work was to …

This comprehensive volume aims to further research and theory development in visual
marketing. By bringing together leading researchers in the field, it strives to contribute to the …

Based on a general framework of consumer perception and processing of advertising, this
study examines the impact of animation and ad format on the attention and memorization of …

Viewers looked at print advertisements as their eye movements were recorded. Half of them
were asked to rate how much they liked each ad (for convenience, we will generally use the …

Human vision is sensitive to salient features such as motion. Therefore, animation and onset
of advertisements on Websites may attract visual attention and disrupt reading. We …