Despite the growing interest and discussions on Virtual Reality (VR) and Augmented Reality
(AR) in tourism, we do not yet know systematically the knowledge that has been built from …

Destinations are more likely to be successful if they recognize the experiential qualities of
their offerings. However, with some exceptions, research into the emotional content of the …

Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for
destination marketers. This study investigates the varying effects of social media marketing …

The online platforms (ie, websites and social media) of Destination Management
Organizations (DMOs) are among the most useful tools for building and promoting a …

Smart tourism development has been adopted by destinations around the world to
strengthen their long-term competitiveness in light of rapid technological, societal and …

This study aims to investigate the impact of virtual reality experiences created with the
newest generation of wearable devices on the intention to visit sites and attractions in a …

Experiential marketing and the quest to create memorable and extraordinary customer
experiences have become central to tourism. However, implementing the concept of …

Marketing and Managing Tourism Destinations is a comprehensive and integrated
introductory textbook covering destination management and marketing in one volume. It …

Social media are gaining prominence as an element of destination marketing organisation
(DMO) marketing strategy at a time when public sector cuts in their funding are requiring …

Modeling behavioral intentions remain an important area of research in tourism. This study
empirically tests a model linking tourists' emotional experiences, satisfaction and behavioral …