Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Existing technologies, institutions, and behavioral norms together act to constrain the rate
and magnitude of carbon emissions reductions in the coming decades. The inertia of carbon …

Humanity is in a situation in which climate change has a significant impact on all countries of
the world. Countermeasures can mainly be taken through changes in people's behavior or …

Research on influence factors for green consumption has greatly advanced in recent years.
However, little research has explored the effect of consumers' environmental responsibility …

The green consumption among individuals can be an effective way to minimize the negative
impact of consumption on the environment. The research related to green consumption …

The present research attempts to understand the young consumers' intention toward buying
green products in a developing nation; India. The study has used the Theory of Planned …

Creating sustainable urban futures partly requires reducing car-use and transport induced
stresses on the environment and society. New transport technologies such as autonomous …

Bike sharing, especially dockless bike sharing (DBS), plays a key role in enhancing
sustainable mobility in Chinese cities. Unsustainable usage modes and user behavior are …

Purpose This study aims to explore the importance of past behaviour and financial literacy in
the investment decision-making of individual investors and examines the validity of the …

The present study attempts to investigate the consumer's intention to purchase organic food
in the context of a developing nation (India) using the Theory of Planned Behavior (TPB) …