Although research in business-to-business (B2B) marketing has significantly increased,
critical voices questioning the managerial relevance and theoretical innovativeness of the …

Innovation is an integral part of the major transformation in modern business. Modern
managers are increasingly pushed from both in-and outside the organization to innovate …

This paper calls for methodological pluralism in industrial marketing research. We discuss
three challenges that proponents of methodological pluralism have to address if their …

The industrial network literature contains underlying assumptions about the nature of
business relationships. We use change as a vehicle to unearth these assumptions and …

Purpose Recent research suggests that the interest in process-based single-case studies is
increasing in business-to-business (B2B) marketing. This paper aims to discuss research …

Purpose The purpose of this paper is to clarify the ontological assumptions regarding the
concept of agency and sociality within business networks in the Industrial Marketing and …

Sustainability discourses are dominated by Western, educated, industrialized, rich and
democratic (WEIRD) perspectives. Critics call for remedies to patriarchy, capitalism, and …

Constructivist and realist research is undertaken in the business relationship and network
approach of the Industrial Marketing and Purchasing Group. These two divergent research …

In times of crisis, interactions and structures can change, eradicating prevailing norms and
rules, with enduring unfavorable effects, and existing conceptual frameworks may fail to …

Purpose The purpose of this paper is to investigate the current industrial marketing and
purchasing (IMP) research that has a vague positioning of the bounded rationality of an …