This paper is concerned with the joint allocation of bid price and campaign budget in
sponsored search. In this application, an advertiser can create a number of campaigns and …

Purpose The purpose of this paper is to model group advertising decisions, which are the
collective decisions of every single advertiser within the set of advertisers who are …

Web search results often integrate content from specialized corpora known as verticals.
Given a query, one important aspect of aggregated search is the selection of relevant …

In sponsored search, many advertisers have not achieved their expected performances
while the search engine also has a large room to improve their revenue. Specifically, due to …

We introduce the TAC Ad Auctions game (TAC/AA), a new game for the Trading Agent
Competition. The Ad Auctions game investigates complex strategic issues found in real …

Strategic reasoning is part of our everyday lives: we negotiate prices, bid in auctions, write
contracts, and play games. We choose actions in these scenarios based on our preferences …

Sellers of goods or services wishing to participate in sponsored search auctions (SSA) must
define a pool of keywords that are matched on-line to the queries submitted by the users to a …

Sponsored search is a popular form of targeted online advertising and the most profitable
online advertising revenue format. Online publishers use different formats of unit price …

Background Internet auctions are popular mechanisms to conduct electronic-business
transactions. Because they have received a significant attention, auction simulations have …

Recently, sponsored search has been rapidly growing which increase tremendous interests
in improving performance in search engine marketplace. The complexity of market dynamics …