Joint optimization of bid and budget allocation in sponsored search
This paper is concerned with the joint allocation of bid price and campaign budget in
sponsored search. In this application, an advertiser can create a number of campaigns and …
sponsored search. In this application, an advertiser can create a number of campaigns and …
Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study
Purpose The purpose of this paper is to model group advertising decisions, which are the
collective decisions of every single advertiser within the set of advertisers who are …
collective decisions of every single advertiser within the set of advertisers who are …
Adaptation of offline vertical selection predictions in the presence of user feedback
F Diaz, J Arguello - Proceedings of the 32nd international ACM SIGIR …, 2009 - dl.acm.org
Web search results often integrate content from specialized corpora known as verticals.
Given a query, one important aspect of aggregated search is the selection of relevant …
Given a query, one important aspect of aggregated search is the selection of relevant …
Bid keyword suggestion in sponsored search based on competitiveness and relevance
In sponsored search, many advertisers have not achieved their expected performances
while the search engine also has a large room to improve their revenue. Specifically, due to …
while the search engine also has a large room to improve their revenue. Specifically, due to …
Designing an ad auctions game for the trading agent competition
PR Jordan, MP Wellman - International Workshop on Agent-Mediated …, 2009 - Springer
We introduce the TAC Ad Auctions game (TAC/AA), a new game for the Trading Agent
Competition. The Ad Auctions game investigates complex strategic issues found in real …
Competition. The Ad Auctions game investigates complex strategic issues found in real …
Practical strategic reasoning with applications in market games
PR Jordan - 2010 - search.proquest.com
Strategic reasoning is part of our everyday lives: we negotiate prices, bid in auctions, write
contracts, and play games. We choose actions in these scenarios based on our preferences …
contracts, and play games. We choose actions in these scenarios based on our preferences …
On the benefits of keyword spreading in sponsored search auctions: an experimental analysis
M Budinich, B Codenotti, F Geraci… - E-Commerce and Web …, 2010 - Springer
Sellers of goods or services wishing to participate in sponsored search auctions (SSA) must
define a pool of keywords that are matched on-line to the queries submitted by the users to a …
define a pool of keywords that are matched on-line to the queries submitted by the users to a …
A Bidding Agent for Advertisement Auctions: An Overview of the CrocodileAgent 2010
I Siranovic, T Cavka, A Petric, V Podobnik - International Workshop on …, 2011 - Springer
Sponsored search is a popular form of targeted online advertising and the most profitable
online advertising revenue format. Online publishers use different formats of unit price …
online advertising revenue format. Online publishers use different formats of unit price …
A computer-assisted educational auction simulation
A Noy - Simulation & Gaming, 2014 - journals.sagepub.com
Background Internet auctions are popular mechanisms to conduct electronic-business
transactions. Because they have received a significant attention, auction simulations have …
transactions. Because they have received a significant attention, auction simulations have …
Research on optimal policy of budget allocation cross GSP search engines
BJ Zhou, W Qi, SY Zhang… - 2014 IEEE 7th Joint …, 2014 - ieeexplore.ieee.org
Recently, sponsored search has been rapidly growing which increase tremendous interests
in improving performance in search engine marketplace. The complexity of market dynamics …
in improving performance in search engine marketplace. The complexity of market dynamics …