This paper reviews and summarizes the literature on the relationship between emotion and
persuasion as it bears on the production of cancer prevention and detection messages. A …

Context: Raising public awareness of the importance of social determinants of health (SDH)
and health disparities presents formidable communication challenges. Methods: This article …

For undergraduate-level courses in Industrial and Organizational Psychology, Business
Psychology, Personnel Psychology and Applied Psychology. Psychology and Work Today …

The present research explores the relationship between anticipated emotions and pro-
environmental decision making comparing two differently valenced emotions: anticipated …

The market share of brands positioned using ethical attributes typically lags behind brands
that promote attributes related to product performance. Across four studies, the authors show …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

This study aims to address a research gap related to the outcomes of the use of technology
when the performance falls short of initial expectations, and the coping mechanisms that …

This article examines constructs, propositions, and assumptions of the extended parallel
process model (EPPM). Review of the EPPM literature reveals that its theoretical concepts …

The concept of personal or moral norms is ambiguous with regard to its motivational content.
An extension and a refinement of the norm taxonomy are therefore suggested …