Project management is a rapidly expanding subfield of management and organization
studies. This paper seeks to make sense of this development and the current state of project …

Business-to-business advertising research has long been grounded in rationality with a
focus on factual, functional, benefit-laden messages. However, in consumer advertising …

This paper aims at increasing the understanding of construction partnering and relationships
in project marketing by analyzing the impact of previous relationships among project …

In this paper we draw together the changing orientations that have been shaping the project
business arena during the past years and discuss their implications for the future of project …

Purpose–The purpose of this paper is to examine the role of personal interaction in
customer relationship management in the project business. The research question …

This chapter reviews emergent research streams as a basis for a dynamic multilevel
perspective on organizational buying behavior that can link seminal studies to more …

The global supplier network is becoming an increasingly important asset for many firms. If
successfully managed, supplier relationships may support the firm's strategic orientation and …

Initiation is still an unclear phase of B2B relationship development. Here, we build on
existing theoretical knowledge derived from relationship development, project marketing …

There is a lack of empirical research about network governance mechanisms in the inter-
organisational relationship (IOR) literature. In this paper, we provide new insight by …

The purpose of this research is to enhance the understanding of post-project buyer–seller
interaction, a topic previously studied mainly from the perspective of social exchange or …