Purpose The paper examines the role of stakeholders in tourism and hospitality industry to
ensure sustainability. This study focuses on investigating how stakeholders view can …

Compared to other generations, Generation Z (Gen Z) tend to be more concerned with
environmental problems, prefer healthier food options, and are willing to pay premium prices …

Purpose The purpose of this study is to discover what attributes of casino buffet restaurants
are the most important for customers' willingness to pay (WTP). Design/methodology …

Whether inclusive business (IB) supply chain transparency (SCT) can add value to a firm as
an essential strategic resource is controversial. This study investigates how IB SCT affects …

Purpose Utilizing the Stimulus-Organism-Response framework, this study examines how
stimuli such as green sustainability efforts and brand image affect organisms namely brand …

Purpose-The aim of the study is to determine how sustainability perception affects electronic
word-of-mouth communication and purchase intention. The perception of sustainability …

As the COVID‐19 pandemic has severely affected the restaurant industry, the authors
sought to test the effects of restaurant image on advocacy and willingness to pay premium …

This study aimed to determine the interaction between internal and external factors of
consumers indicated by perceived values, green products, and environmental behavior on …

Willingness to pay premium price adalah kesediaan individu untuk mengeluarkan nominal
uang yang lebih besar dengan tujuan mendapatkan produk atau layanan lebih berkualitas …

While hospitality researchers have examined what impacts willingness-to-pay in restaurants,
they have yet to determine if willingness-to-pay varies by menu course. The impact of …