In recent years, extended reality (XR) technology has seen a rise in use in environmental
subjects, ie, climate change or biodiversity loss, as a potential tool to inform and engage the …

With the rising popularity of immersive virtual reality (iVR) technologies, retailers are
increasingly seeking innovative ways to create unique digital shopping experiences for their …

This research investigates how various personality traits influence individuals' inclination to
engage with the metaverse. The study gathered 332 responses to assess the hypotheses …

Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …

Rapid adoption of virtual-reality-assisted retail applications is inadvertently reshaping
consumer buying patterns, making it crucial for businesses to enhance their shopping …

Purpose The purpose of the research is to analyze the factors that determine the intention of
small-and medium-sized enterprises (SMEs) to adopt the Metaverse. For this purpose, the …

The increasing affordability of Virtual Reality (VR) presents opportunities for retail
innovation. While previous research highlighted the superiority of VR over traditional media …

Consumers can choose to buy products through various retail channels (eg, online or in-
store), resulting in a need for retailers to provide a well-integrated shopping experience …

Purpose The paper explores how consumer behavior for purchasing impulse products
changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic …

This study investigates, from the perspective of affordance theory, how the implementation of
gamification features and mechanisms in online-shopping platforms enable consumers to …