Personalized gamification has gained substantial interest due to the expectation that it can
improve gamification's success. Considering some secondary studies on this topic, they lack …

Personalization of gamification is an alternative to overcome the shortcomings of the one-
size-fits-all approach, but the few empirical studies analyzing its effects do not provide …

The use of playful elements in non-playful contexts has become popular during the first two
decades of the 21st century, providing a new perspective of playful interaction in educational …

Learning couple dance such as salsa is challenging as it requires to understand and
assimilate all the dance skills (guidance, rhythm, style) correctly. Salsa is traditionally …

This chapter presents a systematic review of over 30 types of online marketing methods. It
describes different methods like email marketing, social network marketing, in-game …

Abstract Information is spread as individuals engage with other users in the underlying
social network. Analysis of social engagements can therefore provide insights to understand …

Recognising the rapid growth and enormous potential of gamification and social media
advertising in today's digital age, along with the increasing popularity of social commerce (s …

A fan page is a kind of a social network. Social network marketing (SNM) is a form of Internet
marketing involving the creation and sharing of content on social media networks to achieve …

Personalized gamification aims to address shortcomings of the one-size-fits-all (OSFA)
approach in improving students' motivations throughout the learning process. However …

While implementing gamification in software applications might seem easy, there are many
questions and doubts about it when it comes to execution. Engineers always ask where to …