Association of food and nonalcoholic beverage marketing with children and adolescents' eating behaviors and health: a systematic review and meta-analysis

E Boyland, L McGale, M Maden, J Hounsome… - JAMA …, 2022 - jamanetwork.com
Importance There is widespread interest in the effect of food marketing on children; however,
the comprehensive global evidence reviews are now dated. Objective To quantify the …

[HTML][HTML] What is influencer marketing and how does it target children? A review and direction for future research

M De Veirman, L Hudders, MR Nelson - Frontiers in psychology, 2019 - frontiersin.org
Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …

[HTML][HTML] Food marketing influences children's attitudes, preferences and consumption: a systematic critical review

R Smith, B Kelly, H Yeatman, E Boyland - Nutrients, 2019 - mdpi.com
Exposure to the marketing of unhealthy foods and beverages is a widely acknowledged risk
factor for the development of childhood obesity and noncommunicable diseases. Food …

Social media influencer marketing and children's food intake: a randomized trial

AE Coates, CA Hardman, JCG Halford… - …, 2019 - publications.aap.org
OBJECTIVES: To examine the impact of social media influencer marketing of foods (healthy
and unhealthy) on children's food intake. METHODS: In a between-subjects design, 176 …

[HTML][HTML] The effectiveness of celebrity endorsements: a meta-analysis

J Knoll, J Matthes - Journal of the academy of marketing science, 2017 - Springer
Celebrities frequently endorse products, brands, political candidates, or health campaigns.
We investigated the effectiveness of such endorsements by meta-analyzing 46 studies …

[HTML][HTML] Advertising as a cue to consume: a systematic review and meta-analysis of the effects of acute exposure to unhealthy food and nonalcoholic beverage …

EJ Boyland, S Nolan, B Kelly, C Tudur-Smith… - The American journal of …, 2016 - Elsevier
Background: Several studies have assessed the effects of food and nonalcoholic beverage
(hereafter collectively referred to as food) advertising on food consumption, but the results of …

The Impact of Mukbang Live Streaming Commerce on Consumers' Overconsumption Behavior

D Lee, C Wan - Journal of Interactive Marketing, 2023 - journals.sagepub.com
Food live streaming shopping, which features a host eating and promoting the products to
viewers, has become a new form of food marketing. In three studies, the authors examine …

Children and adolescents' exposure to food and beverage marketing in social media apps

M Potvin Kent, E Pauzé, EA Roy, N de Billy… - Pediatric …, 2019 - Wiley Online Library
Background Unhealthy food marketing is a powerful determinant of unhealthy diets and
obesity among children. Although it is known that food marketers target young people on …

Endorsement and visual complexity in food advertising on Instagram

S Kusumasondjaja, F Tjiptono - Internet Research, 2019 - emerald.com
Purpose The purpose of this paper is to investigate the differences in consumer pleasure,
arousal and purchase intention when consumers encounter food advertising on Instagram …

The effect of screen advertising on children's dietary intake: A systematic review and meta‐analysis

SJ Russell, H Croker, RM Viner - Obesity reviews, 2019 - Wiley Online Library
Evidence indicates that screen advertising for unhealthy food results in significant increases
in dietary intake among children. This review was undertaken with the main aim of …