El propósito de este documento es explorar la estructura intelectual del marketing viral, su
evolución y tendencias de investigación. Para ello, a partir de técnicas y herramientas de la …

The steady growth of graph data from social networks has resulted in wide-spread research
in finding solutions to the influence maximization problem. In this paper, we propose a …

This work conducts a systematic literature review about the domain of personalized
advertisement, and more specifically, about the techniques that are used for this purpose …

Online social networks provide a medium for citizens to form opinions on different societal
issues, and a forum for public discussion. They also expose users to viral content, such as …

It is becoming more and more promising that marketers hire influencers to launch
campaigns for spreading items (eg, articles or videos about products) over social media …

Information can be disseminated widely and rapidly through Online Social Networks (OSNs)
with “word-of-mouth” effects. Viral marketing is such a typical application in which new …

As a key problem in viral marketing, influence maximization has been extensively studied in
the literature. Given a positive integer, a social network and a certain propagation model, it …

Social-media platforms have created new ways for citizens to stay informed and participate
in public debates. However, to enable a healthy environment for information sharing, social …

Starting with the earliest studies showing that the spread of new trends, information, and
innovations is closely related to the social influence exerted on people by their social …

This article examines how peer communication among adolescents (14–16 years) affects
the evaluation of social advertising (ie targeted ad that adopts the social proof heuristic by …