Purpose Sensory experience profoundly impacts consumer cognition and behavior. This
paper aims to illuminate the structure and development of sensory and experiential …

The study investigates the impact of multisensory branding on purchase intention in
Pakistan's cafes with the mediating role of customer satisfaction. Time spent in cafes acted …

Бедность, голод и потребность в базовых институтах–парадоксы современного
неравенства на фоне роста заработной платы и перспективы повышения качества …

Poverty, hunger and the need for basic institutional frameworks are the present day
inequality paradoxes amidst rising wages and promises of higher quality of life. Whereas …

The main purpose of this paper is to investigate how the number, perceived intensity, and
frequency of sensory involvement in the consumer-brand relationship, impact brand …

Este estudio cuantitativo explora como las actitudes y las normas subjetivas hacia el
mercado de la moda por parte de la generación Z influyen en la intención de compra. Se …

Considering the problems of the period when Turkish Left was under discussion, this study
aimed at analyzing the journal Ant by examining the published articles thematically …

Sensory marketing has gained increased attention for its potential to enhance customer
experiences and co-create value. This study investigates how sensory marketing influences …

The role of market segmentation in shaping pricing strategies for new products is critical.
This study highlights the significance of tailoring pricing decisions in meeting the unique …

Mind Genomics is a widely used market research and now psychological science technique,
based on experimental design, conjoint analysis, and decision theory in a noisy …