Abstract The Internet of Things (IoT) is critical in a variety of modern city and society
management domains, including intelligent medical management. The intelligent IoT with …

In events and festivals, social media has emerged as a platform for co-creating value and
enhancing engagement. In particular, the use of hashtags on social media enhances …

Fans consuming sporting events commonly use social media to spread electronic-word-of-
mouth (eWOM) related to their experiences. Ephemeral social media, an emerging form of …

Because social media encourage two-way communication and interaction, they are valuable
relationship-building tools for the marketer who chooses to use them to build dialogue and …

Purpose Despite to useful relevance to better understand how group-level identity develops,
few studies have explored the identity theory in the esports field and, in particular …

The current investigation extended past efforts on cultural differences in sport fandom by
investigating sport fandom in Qatar, a previously unexplored culture. A sample of 259 sport …

Purpose Research in sport has examined the use of social media by organizations and
athletes, but little research has assessed the effectiveness of social media marketing …

The construction industry in China is characterized by higher safety risk, and construction
workers' unsafe behaviors are one of the main causes of construction safety accidents, thus …

Wprowadzenie: Crowdfunding to forma pozyskiwania środków poprzez gromadzenie
zazwyczaj niewielkich kwot od wielu osób, głównie za pośrednictwem platform handlu …

El impacto de las redes sociales ha llegado al escenario deportivo. Los equipos de fútbol
han apostado por estrategias comunicativas basadas en las redes sociales. Entre ellas …