Marketing scholars and practitioners recognize marketing resources as crucial drivers in the
process by which firms develop their competitive advantages and achieve higher levels of …

Advancing value creation has gained momentum in recent years due to the dramatic growth
of data-driven marketing analytics. As such, there is an ever-growing surge both in …

A central question for information systems (IS) researchers and practitioners is if, and how,
big data can help attain a competitive advantage. To address this question, this study draws …

The emerging trend of organic food consumption is manifested by the opening of organic
food restaurants in the hospitality sector. In this respect, drawing on cue utilization theory …

Building a favorable sensory brand experience is crucial in services settings to strengthen
the competitive position of a brand and its equity. However, little empirical research exists in …

Social media usage has become ubiquitous, and organizations need to manage this tool to
meet their strategic goals. Companies are finding it necessary to modify their approach to …

This study provides a new perspective on the effect of social media use in SMEs. The
purpose of this paper is to investigate the influence of social media on firm performance with …

Purpose This study aims to examine the joint effect of entrepreneurial orientation (EO),
market orientation (MO), total quality management (TQM) and organisational performance in …

The paper uniquely investigates the relationship between supply chain social sustainability
practices and supply chain performance in small and medium manufacturing enterprises …

Purpose The purpose of this paper is twofold: first, to fill a gap in the intellectual capital (IC)
literature by providing insights into the relationship between IC and corporate performance …