Young consumer engagement at the bottom of pyramid: applying SOR framework in e-commerce context
Purpose This study aims to identify the key drivers of consumer engagement in e-commerce
among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued …
among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued …
Agricultural E-commerce: Attitude segmentation of farmers
DS Schwering, WI Sonntag, S Kühl - Computers and Electronics in …, 2022 - Elsevier
E-commerce in agricultural trade is a growing market segment. Therefore, knowledge about
the online purchasing behavior of farmers is increasingly important for several stakeholders …
the online purchasing behavior of farmers is increasingly important for several stakeholders …
TAM-Based study of Farmers' live streaming E-Commerce adoption intentions
X Chen, X Zhang, J Chen - Agriculture, 2024 - mdpi.com
Amidst the digital economy surge, live streaming e-commerce of agricultural products has
significantly boosted agricultural prosperity. Investigating farmers' behavioral intentions …
significantly boosted agricultural prosperity. Investigating farmers' behavioral intentions …
From profitability to trust: factors shaping digital agriculture adoption
Digital agriculture supports farmers' decision making to improve productivity and profitability.
However, adoption of digital technology is uneven. Through interviews with 21 medium …
However, adoption of digital technology is uneven. Through interviews with 21 medium …
Factors predicting innovation-decisions: The effects of performance expectancy, social influence, and facilitating conditions on US Extension's promotion of precision …
The human and social dimensions of knowledge transfer are essential to understand
applied solutions for improving climate, land sustainability, and food production. The lack of …
applied solutions for improving climate, land sustainability, and food production. The lack of …
Using an extended technology acceptance model to understand the behavioral adoption intention of mobile commerce among Chinese consumers
Y Liu, IK Mensah - Information Development, 2024 - journals.sagepub.com
The ubiquitous nature of mobile handsets is enhancing consumers' shopping experience
and thus encouraging extensive m-commerce adoption. The personality traits of the users of …
and thus encouraging extensive m-commerce adoption. The personality traits of the users of …
Staff Affection, the Key Factor in the Loyalty of University Students using Virtual Library Services that are Accessible by a Physical Access Space, in Developing …
RAC Gutiérrez, MEC Polanco, MET Domínguez… - TEM Journal, 2024 - ceeol.com
Virtual libraries are essential in strengthening research and education, especially in
universities in the Dominican Republic. Despite facing various challenges, they offer …
universities in the Dominican Republic. Despite facing various challenges, they offer …
Staff Affection, the Key Factor in the Loyalty of University Students using Virtual Library Services that are Accessible by a Physical Access Space, in Developing …
RA Collado Gutiérrez… - TEM …, 2024 - search.ebscohost.com
Virtual libraries are essential in strengthening research and education, especially in
universities in the Dominican Republic. Despite facing various challenges, they offer …
universities in the Dominican Republic. Despite facing various challenges, they offer …