This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

Purpose The purpose of this paper is to provide state-of-the-art knowledge about business
model innovation (BMI) and suggest avenues for future research. Design/methodology …

Purpose Nowadays, innovation appears as one of the main driving forces of organisational
success. Despite the above fact, its impact on the propensity of an organisation to develop …

Price policy definition is one of the most important decisions in management as it affects
corporate profitability and market competitiveness. Despite the importance that prices take in …

Value-based pricing is known to be challenging, especially on online platforms, but is
considered a superior pricing strategy. We investigate cross-platform pricing and other …

Purpose This paper aims to verify the effect of organizational learning (OL) and two specific
aspects of innovation, innovation speed and innovation quality, on competitive advantage …

This chapter examines how tailored marketing strategies in the form of customization and
personalization can foster customer engagement along the customer lifecycle. Building on …

Due to the importance of entrepreneurship and innovation in the Pharmaceutical industry,
the current study investigates the moderation role of Entrepreneurial Orientation (EO) on the …

To investigate how cognitive biases inhibit value-based pricing practices among managers
in business markets, this article considers five different cognitive biases—perceived lack of …

Research on behavioral and psychological aspects of pricing is concerned with violations of
rationality. This paper presents a comprehensive overview of the current literature by …