While it is known that emotions affect financial markets, there has been little collective
examination of the literature in terms of identifying, for instance, which emotions, under what …

This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

Purpose–This research extends Mehrabian and Russell's Stimulus‐Organism‐Response
model to include both external (ie reputation) and internal source of information (ie website …

Retailers recognize that greater understanding of customers can enhance customer
satisfaction and retail performance. This article seeks to enrich this understanding by …

Consumers want to be happy, and marketers are increasingly trying to appeal to consumers'
pursuit of happiness. However, the results of six studies reveal that what happiness means …

We argue that consumers with high self-brand connections (SBC) respond to negative brand
information as they do to personal failure—they experience a threat to their positive self …

In the intervening years since publication of the chapter “A ect and Consumer
Behavior”(Cohen & Areni, 1991) in the Handbook of Consumer Behavior (Kassarjian & …

In line with changes in consumer demand, models used in empirical study of the shopping
experience have expanded. Reflecting the integrative (experiential and utilitarian) nature of …

Watching television tends to be a social activity. So, adaptive television needs to adapt to
groups of users rather than to individual users. In this paper, we discuss different strategies …

Predecisional distortion is jurors' biased interpretation of new evidence to support whichever
verdict is tentatively favored as a trial progresses. In 2 experiments, students and …