This study deals with the issue of marketing control (the function that ties together the
process of marketing management). More directly, we aim to provide a scientific reflection on …

After-sale service is an integrable part of marketing activities. The after-sale service
experience of a consumer can be measured by the dynamic maintenance (DM) strategy …

An ecological system comprehended by a pest and its natural enemy, the predator, is
considered. Parameters of system are time dependent in order to accompany their variations …

Discount is a frequently used marketing tool. This paper is devoted to designing an effective
dynamic discount pricing (DDP) strategy in competitive marketing. First, we introduce a …

We consider a continuous model of the optimal control of the customer dynamics based on
marketing policies as a non-autonomous system of ODEs. The model tracks the history of …

A marketing strategy is an attempt to campaign for a product so that information about the
product becomes viral. Advertising strategy began to be combined by involving customers to …

Dinamika Pelanggan meliputi pertukaran informasi dan transaksi yang sedang berlangsung
antara pelanggan dan organisasi. Proses ini mempunyai peranan yang penting dalam …

In this paper, the Quaternary Continuous Classical Optimal Control Problem (QCCOCP) for
the Quaternary Linear Elliptic Partial Differential Equations (QLEPDEqs) is studied. The …

In this paper, we propose a discrete addictive buying model including two controls:
influencer and voucher marketing campaign in order to describe the dynamic of behavior …

A marketing strategy is an attempt to campaign for a product so that information about the
product becomes viral. Advertising strategy began to be combined by involving customers to …