This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Abstract Purpose of Review Automatic approach–avoidance tendencies drive excessive
intake of drugs and unhealthy food. Dual-process models of behaviour propose that strong …

We propose and support a salience explanation of exposure effects. We suggest that
repeated exposure to stimuli influences evaluations by increasing salience, the relative …

Abstract Language plays a crucial role in the transmission of social norms. The way
language is used, referred to as language framing, shapes perceptions of social norms. This …

Consumers are choosing to purchase food products from retailers through online channels
rather than brick‐and‐mortar channels. While online reviews play a crucial role in …

Food waste has emerged as a significant global concern, exacerbated by the consistent rise
in waste despite numerous attempts to mitigate it. As crucial information disseminators, food …

Drawn upon the cognitive mediation model, this study proposes an adapted model and
examines the mechanisms by which Chinese women's risk perception of breast cancer …

Since production and consumption are co-dependent parts of the same system, businesses
often need to complement their production-side sustainability initiatives with accompanying …

Persuasion is one of the most common functions of communication–something people
routinely attempt to achieve. Sometimes the basis of opposition to the persuader's …

Although they are only home to 16% of the global human population, high-income countries
produce approximately one third of the world's waste, the majority of which goes to landfills …