The phenomenon of customer loyalty has long been researched in the marketing literature.
Business-to-business marketing literature recognised the customer loyalty issue as an …

Omówiono istotę lojalności konsumentów, jej klasyfikacje, narzędzia promocji kształtujące
lojalność klientów oraz korzyści i ograniczenia kształtowania lojalności. Przedstawiono …

W artykule zaprezentowano model zachowań lojalnościowych klientów, wychodząc od
analizy istniejących modeli lojalności klientów w literaturze marketingowej. Zwrócono …

Studies show that in a dynamically changing market saturated with new technologies,
enterprises wanting to become competitive, should implement online strategies based on …

The growing awareness of weaknesses on traditional marketing activities leads to the
search for new paradigms, which will be characterized by a high level of effectiveness. To …

The chapter presents the specificity of personal selling within the international environment
as well as agents' competences necessary in cross-cultural personal selling. It discusses the …

W artykule zawarto rozważania dotyczące istoty, statusu, roli satysfakcji i lojalności w
kontekście zarządzania rozwojem klastra. Autor wskazuje, że zarówno satysfakcja, jak i …

The subjects of the article are the loyalty factors of pilgrimages on the example ofa
pilgrimage to the Holy Mountain of Grabarka. During the research were defined groups …

In this paper the mass customization strategy is presented as a kind of strategy of
individualization of an offer for customers in the context of building customers' loyalty. It also …

Due to the wide variety of products offered on the market, consumers more and more often
make their decisions based not only on the quality or benefits, but also on the company's …