[HTML][HTML] The big picture on Instagram research: Insights from a bibliometric analysis
A Rejeb, K Rejeb, A Abdollahi, H Treiblmaier - Telematics and Informatics, 2022 - Elsevier
Instagram is a leading social network for information sharing and communication. Rigorous
studies are missing that leverage bibliometric techniques to comprehensively portray the …
studies are missing that leverage bibliometric techniques to comprehensively portray the …
Developing the integrated marketing communication (imc) through social media (sm): the modern marketing communication approach
The increased usage of social media forced the brands to integrate social media in their
marketing communication channel, as it becomes the need of the hour, as it determines …
marketing communication channel, as it becomes the need of the hour, as it determines …
Social media influencers and followers: Theorization of a trans-parasocial relation and explication of its implications for influencer advertising
C Lou - Journal of advertising, 2022 - Taylor & Francis
Afforded by new digital technologies, consumer interactions are breaking the boundaries of
basic assumptions about interpersonal communication, mass communication, and the …
basic assumptions about interpersonal communication, mass communication, and the …
Designing a knowledge-based system (KBS) to study consumer purchase intention: the impact of digital influencers in Pakistan
Purpose The purpose of this study is to present a complete framework that defines the link
between choices and decision criteria based on existing research on digital influencers (DIs) …
between choices and decision criteria based on existing research on digital influencers (DIs) …
David and Goliath: When and why micro-influencers are more persuasive than mega-influencers
Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the
determinants of SMI advertising effectiveness is undeveloped. The present research …
determinants of SMI advertising effectiveness is undeveloped. The present research …
[图书][B] Instagram: Visual social media cultures
Instagram is at the heart of global digital culture, having made selfies, filters and square
frames an inescapable part of everyday life since it was launched in 2010. In the first book …
frames an inescapable part of everyday life since it was launched in 2010. In the first book …
'You really are a great big sister'–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
This study examines the moderating role of audience comments in influencer marketing. A
YouTube vlog entry by a social media influencer featuring the endorsement of a brand was …
YouTube vlog entry by a social media influencer featuring the endorsement of a brand was …
Instafamous and social media influencer marketing
SV Jin, A Muqaddam, E Ryu - Marketing Intelligence & Planning, 2019 - emerald.com
Purpose The purpose of this paper is to test the effects of two types of celebrities (Instagram
celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social …
celebrity vs traditional celebrity) on source trustworthiness, brand attitude, envy and social …
Communicative forms on TikTok: Perspectives from digital ethnography
A Schellewald - International journal of communication, 2021 - ijoc.org
TikTok is an app that allows people to create, share, and consume short-video content.
Although only available internationally since 2017, it has already been downloaded more …
Although only available internationally since 2017, it has already been downloaded more …
The effects of the standardized Instagram disclosure for micro-and meso-influencers
SC Boerman - Computers in human behavior, 2020 - Elsevier
Social media influencers–such as the 'Instafamous'–are required to disclose any commercial
relationship. To achieve transparency, Instagram has introduced a standardized disclosure …
relationship. To achieve transparency, Instagram has introduced a standardized disclosure …