The research intended to study the consumer's buying behaviour of Ayurveda products by
examining factors that influence consumer's buying decision. Stimuli-Organism-Behaviour …

The demand for Ayurveda products has been increasing over the last decade, and
consumption values are critical in understanding the driving forces behind the success of …

The purpose of this study is to identify the consumption values that drive the purchase
intention of Agri-food products (AFP) produced by local entrepreneurs, and how their …

Many health-conscious Indians consume products sold under the label of Ayurveda–a South
Asian tradition which promotes health and longevity through medicine, proper lifestyle, and …

Owing to the increase in public awareness and concentration on societal issues, cause-
related marketing is adopted by a lot of Indian organisations. In this study, online trust and its …

Purpose The study attempts to investigate the role of social media in spreading awareness
regarding ayurvedic immunity boosters (AIB) and changes in diet. Further, the study …

The cause-related marketing (CRM) phenomenon consists of three integrated components
(cause, company and consumer) and is a widely recognised promotional strategy adopted …

Indian businesses are under a lot of pressure due to consumers rising focus on the ethical
consequences of their spending, in due course jeopardising the demand, especially for …